"Culture eats strategy for breakfast." Peter Drucker
Retail is detail, that’s what we learn inside the ultimate world of service.
Details indeed make customers feel unique.
Marketing teams had made great jobs in what concerns publicity and brand exposure.
“A sense of belonging” has been created and connected into our mindsets.
Some of us may just acquire goods,
Some might collect those goods,
Some just integrate the goods “identities” by joining “teams”.
Some get the chance to follow prestigious business courses, that lead directly to high-end jobs.
Retail is everywhere, from high end positions to “more common” ones.
Meanwhile, values and real talent aren't a real concern for "marketers".
Titans on the field are ready to trade people and their passions.
Back to basics.
The “fashion” industry is one of the most important business “actors” inside the world’s economy.
Fashion is a huge influencer of human behavior.
It creates trends.
Every brand has its own identity, it’s loyal & new customers “follow” their moves.
Fashion drives people’s need for an appurtenance, from those inside the brand (teams), off to the final customer.
Behind every "retail" story, the fact that the industry is the second largest polluter to the world and to human kind is not a real concern for most of the retailers.
Chapter 1 :
Our culture - ARTIVISM
A RETAIL STORY :
WHO AM I ?